New York Color

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    Big Bold 24H Mascara

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    Big Bold 24H Mascara

    It’s BIG, it’s BOLD and it’s here to last all day!
    NYC’s BIG BOLD 24H MASCARA won’t let you down. Its extreme black formula magnifies each individual lash for a dramatic lash effect. Plus, NYC’s super-volumizing brush will bring your lashes impactful volume completing your extreme look. The City never sleeps…why should you?

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    Cheek Glow Powder Blush

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    Cheek Glow Powder Blush

    Look as radiant as the prettiest ballerina from New York City Ballet!
    Pink tutu, elegant moves, nothing looks purer than a beautiful ballerina. Just like love’s first blush, New York Color Cheek Glow Blush will make your cheeks rosy red, providing a sheer, natural-looking color and healthy glow. Just sweep it on for a beautiful flush of color! Dance your way to gorgeousness, these pink shades will look so fresh on our cheeks!

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    City Proof 24hr Waterproof Liquid Eyeliner

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    City Proof 24hr Waterproof Liquid Eyeliner

    CITY PROOF 24HR WATERPROOF Liquid Eyeliner, the ultimate eye look for the city that never sleeps!
    ROUND THE CLOCK EYE LOOK!
    It never was so easy to define eyes! CITY PROOF 24HR WATERPROOF Liquid Liner provides both intense color & a glossy finish.The formula is smudge-proof and lasts all day and night! Clever, right ? A maximum staying power to give your eyes the bold look you want for your intense lifestyle.

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    HD Color Quattro Eye Shadow

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    HD Color Quattro Eye Shadow

    Put the HD in beauty for an explosion of color!
    From 4G to 3D to HD, technology is the key to always be on top. So channel your inner geek and put the HD in beauty! New York Color steps up its game with HD Quattro Eye Shadow Palettes. High pay-off colors pick up the intensity with a true staying power. Get HD colors at low prices!

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    Shine In A Minute Nail Polish

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    Shine In A Minute Nail Polish

    WHO SAID YOU HAVE TO CHOOSE BETWEEN SHINE AND SPEED ?
    In the fastest moving city in the world who has time to hang about waiting for mega-watt shiny nail perfection?
    No Compromise!
    Shine In A Minute dries in as little as a minute for a high shine finish.
    The easy to use brush provides a flawlessly smooth finish.
    Who said “choose is to renounce”?

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    Show Time Lip Balm

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    Show Time Lip Balm

    Urban lips!
    No More Basic Lip Balm! Match your lips to your URBAN COOL look!
    CARING, yet Oh-So TRENDY!
    Super MOISTURISING + Vitamin C balm
    Tint of Trendy color
    Care for your lips but with Style!