Aveeno® Nourish+ Moisturize Shampoo
Targets and fortifies
the weakest part of the hair.
Wheat protein has long been used in hair care products. AVEENO®scientists have identified an optimal blend of wheat protein and wheat germ oil that harnesses the benefits of wheat, and allows products containing this blend to target damaged areas of hair. This unique formula has been proven to restore the three elements that give life to hair‑strength, softness and shine‑ in just three washes.
Nourish dry, damaged hair back to life in just 3 washes.*
This shampoo does much more than nourish and cleanse—it bathes the driest hair with a fusion of gentle conditioners and moisturizers. Scientific studies show that just 3 washes help repair damage, and provide strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just 3 uses.
*NOURISH+ shampoo and conditioner system.